Big Bear Guide

Big Bear Guide is a company that provides marketing and public relations services for businesses located in the San Bernardino Mountains and Southern California desert communities.

Dan McKernan, a seasoned marketing and public relations professional with more than 15 years experience (12 in Big Bear), is the founder and president of Big Bear Guide. Prior to founding the company in 2016, Mr. McKernan was Director of Marketing and Public Relations for Big Bear Visitors Bureau from 2004 to 2016. During his 12-year tenure, he put forth his passion and created marketing and publicity programs that inspired others to visit Southern California’s favorite outdoors playground.

Mr. McKernan has vast knowledge of marketing principles, savvy sales skills, extensive publicity experience, solid media relationships and creative insight for advertising on various mediums. As Director of Marketing and Public Relations, McKernan managed an annual budget of approximately $1 million, and was in charge of developing and executing a marketing plan for a highly successful tourism destination. He implemented compelling marketing programs including digital campaigns, broadcast and cable TV buys, radio spots, print advertising and widespread publicity exposure. McKernan has thorough experience as project manager including the annual Visitors Guide, rebranding and the redesign of the organization’s website.

The motto for Destination Marketing Association International is Destination Marketing = Passion, Impact, Innovation.